The prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measurement, with broadcasters seeking greater revenue visibility and advertiser confidence ahead of the festive season. BARC is working to meet the governments TV rating guidelines, including expanding its panel to 80,000 and increasing independent representation on its board, while TAM India and Chrome DM have also applied to offer measurement services. Industry bodies have raised concerns over the financial viability of multiple rating agencies and potential discrepancies in viewership data.
Pranit More tells Supreme Court PR team uploaded Rs 370 biryani video without approval
More's counsel said he was only hosting the show, had apologised on all forums and deleted the video after learning about the issue, adding his PR team posted it without approval.
Raaka: Allu Arjun and Atlee's film sets Guinness World Record with 37 performers
Allu Arjun and Atlee's upcoming film Raaka has set a Guinness World Record for the most people motion-captured in real time. The record was achieved after 37 performers were captured simultaneously during a motion-capture session in Mumbai
Regional movies post success without Hindi market focus
Regional films now focus on home audiences, achieving success through strong content. These films are traveling across markets without Hindi dubbing, which is a significant shift. Streaming platforms have expanded audiences for regional cinema beyond their home territories. Culturally rooted stories are increasingly rewarded by audiences across all languages. This trend reflects a course correction in how regional films are conceived and distributed.
Salman Khan slammed social media trolls for body-shaming celebrities during Bigg Boss 20 and appeared to come out in support of Katrina Kaif over criticism of her postpartum weight gain. Fans praised Salman for defending Katrina without directly taking her name.
Small Indian creators have started posting on China's Bilibili, often called China's YouTube, using workarounds such as VPNs and changed location settings, even though the platform has not launched in India and the country is not among its listed international markets.
Rohit Sharmas TV debut draws eight sponsors for Sonys family game show
Rohit Sharmas entertainment debut,Family Full House with Rohit Sharma, has signed eight sponsors ahead of its premiere on Sony Entertainment Television and Sony LIV. Skoda, PhonePe and Google Search AI Mode are among the top sponsors, as Sony looks to leverage Sharmas popularity and the family-game format for brand integrations.
Why Rashmika Replaced Sai Pallavi
Rashmika Mandanna has replaced Sai Pallavi as the lead in the highly anticipated M S Subbulakshmi biopic.
Shilpa Shetty-Raj Kundra Get The Vibe Right
Bollywood stars attend the screening of Vibe written, directed, produced, and starred by Kunal Kemmu along with Preity Zinta, Sparsh Shrivastava and Vanshika Dhir in Mumbai.
First Drop Theatres Care-Tharsis provides caregivers with a platform for their stories
First Drop Theatre celebrates its tenth anniversary with a playback theatre enactment of caregiver stories
YouTube Income: India's creator economy needs to be more serious after new monetisation criteria
YouTubes new Partner Programme eligibility norms are set to reshape Indias creator economy, raising the bar for monetisation and rewarding serious creators. The shift could boost original and long-form content, deepen audience engagement, professionalise creator careers and push brands towards niche influencers. With non-YPP income already dominating creator earnings, brand deals could become increasingly crucial.
Sa Re Ga Ma Pa returns September 19 with 360-degree stage and 100 musicians on Zee TV
Zee TV will launch a new Sa Re Ga Ma Pa season on September 19. The show features a 360-degree stage and over one hundred musicians. This season celebrates India's diverse musical traditions and talent. Shreyas Talpade hosts while Shankar Mahadevan and others serve as gurus. The program aims to be a grand concert celebrating Indian music.
F1 TV shifts gears: FanCode takes the wheel as Indias Formula 1 fan base races ahead
FanCode will become the sole platform for F1 TV Pro and F1 TV Premium subscriptions in India, giving Formula 1 fans access to live races, multi-camera streams, team radio, telemetry, documentaries and archive content. The move comes as Formula 1s Indian fan base crosses nine crore. FanCode has broadcast F1 in India since 2024, with its agreement running through 2028.
AI could disrupt traditional entertainment studio model as production costs fall
Artificial intelligence is revolutionizing the landscape of entertainment production, offering creators remarkable cost savings. Smaller production companies can now bring projects to life while maintaining their intellectual property rights. With generative AI at the forefront, content creation in areas like audio and microdramas is already gaining momentum. This shift is predicted to ripple across film and high-quality scripted series, leading to significant growth in innovation and content output.
