As microdrama content explodes, ShareChat says the algorithm could determine what gets seen
Charan said falling production costs and the use of artificial intelligence would lead to more stories being produced at greater speed. As the number of similar stories increases, he said, the algorithm will determine which ones get viewed.
JioStar secures 15 brands across eight categories for West Indies tour of India
JioStar has confirmed 15 sponsorships for the upcoming West Indies tour of India in 2026. The sponsors represent various categories including banking, wellness, and automotive. This series will consist of three ODIs and five T20Is starting in late September. The broadcaster aims to engage audiences through targeted advertising during the festive season. JioStar plans a six-month cricket calendar featuring multiple series with various touring teams.
Alia Bhatt goes bold in wine bralette, flaunts abs, channels cabaret avatar in Love & War poster
Alia Bhatt's first look from Sanjay Leela Bhansali's much-awaited Love & War has been unveiled. The actress appears as a glamorous retro cabaret dancer, dressed in a striking red sequin co-ord set and a dramatic feather hair accessory.
Ranbir Kapoor-Neetu Cheer For Alia Bhatt
Alia Bhatt's date night with Ranbir Kapoor and the rest of the family!
Streaming overtakes TV in Indias content investment for first time: MPA
India's video content investment is shifting towards online streaming as it accounts for 46% in 2025. Television's share declines to 42%, marking a significant change in the video industry. Local films are also seeing growth, with strong box office performances reported in India, Vietnam, and Indonesia. Consolidation is taking place in the market, particularly in India and Korea, impacting production economics.
Print media holds ground as advertisers back reach, credibility and premium audiences
Print media in India has shown resilience amid global downturns with increased advertising revenue and volumes. As brands continue to invest in print, the festive season is expected to boost spending significantly. Data indicates that English dailies experienced a rise in advertising revenue from accredited agencies, marking a growing trend. This year's festive season is anticipated to drive higher advertising volumes in various sectors.
Govinda and actress Komal Rani Swarnkar's joint visit to Lalbaugcha Raja sparked secret wedding rumours after viral visuals showed a red mark on Komal's forehead. However, a Times of India fact-check reported that the vermilion appeared to have been applied during the Ganpati darshan.
Aadar Jain and Alekha Advani registered their marriage in Mumbai on September 23, nearly 1.5 years after their wedding ceremonies. The couple exchanged vows in a white wedding in Goa and later followed Hindu rituals in Mumbai in 2025.
What Nani And SRK Have In Common!
'There are some films which are fully focused on violence and have violence for the sake of violence. The Paradise is not like that. Our film is a solid drama.'
Brahma AI raises $150m at $2b valuation in multiples-led round
Brahma AI has successfully raised $150 million through preferred share issuance led by Multiples. This funding values the company at $2 billion post-money and aims to support product development and research initiatives. The company has been awarded a Technology & Engineering Emmy Award for its innovative AI-based technology. It is also preparing to launch interactive digital human applications across various sectors.
TV distributors switch to apps to keep the show going
India's television distribution industry is moving towards app-based delivery amid changing consumer preferences and connected TV growth. Several companies are launching linear TV streaming services through apps on connected devices, which could reduce costs. Linear pay TV is losing subscribers while free TV and connected TV are gaining significantly. This shift is seen as an opportunity to reach urban consumers and combine live television with streaming content.
National Awards: Yami, Kartik, Mammootty Honoured
The 72nd National Film Awards celebrated outstanding contributions to Indian cinema, with Yami Gautam, Kartik Aaryan, Mammootty, Dhanush, and Sanjay Mishra among the prominent winners.
Rani Mukerji's mother Krishna Mukerji passes away at 75, family requests privacy
Rani Mukerji's mother, Krishna Mukerji, died at the age of 75 on Tuesday afternoon. Confirming the news, YRF shared a statement expressing the family's grief and requesting privacy
Ananya, Alia, Deepika's Gorgeous Ganpati Fashion
Bollywood celebrities showcased an array of stylish festive looks during this year's Ganpati celebrations, ranging from traditional saris to modern ensembles, setting new trends in festive fashion.
Regional movies post success without Hindi market focus
Regional films now focus on home audiences, achieving success through strong content. These films are traveling across markets without Hindi dubbing, which is a significant shift. Streaming platforms have expanded audiences for regional cinema beyond their home territories. Culturally rooted stories are increasingly rewarded by audiences across all languages. This trend reflects a course correction in how regional films are conceived and distributed.
First Drop Theatres Care-Tharsis provides caregivers with a platform for their stories
First Drop Theatre celebrates its tenth anniversary with a playback theatre enactment of caregiver stories
JioStar vice chairman Uday Shankar said sports, particularly cricket, has been a major investment for the company, helping it build a digital audience of 600 million monthly active users. However, he said soaring cricket media rights costs have made the business increasingly difficult.
